International Media Center - IMC (Internacionalni medijski center - IMC)
|A consortium of communication and media academics and long-term media professionals under the auspices of the University of Vienna, University of Ljubljana, South East and Central Europe PR Organisatino (SECEPRO) and South East Europe Media Organisation (SEEMO), is establishing the International Media Center in Slovenia with a strong focus on public communication in English language at the gateway from Central Europe to the Western Balkans, close to the beach in Portoroz, Slovenia. Its purpose is oriented also towards upgrading professional media standards through well prepared seminars and workshops for journalists, media management and publishers from Central Europe, East Europe and whole Mediterranian region (including Turkey and North African countries).
The whole region has been and still is a booming for a long time with far reaching developments in politics, economy, culture and - last but not least – media. Non EU countries are showing a great interest in joining the EU or at least t cooperate with it. The IMC is an ideal pelace for bridging mutual interests of the EU and these countries. Public communication plays a crucial role in whatever developments the region is undergoing by mirroring the countries progresses and failures and pointing to the directions for upcoming decisions. The media establishes the communicative links between all parts of society in one country as well as between the countries. For the media to play this role, public communicators of all kinds - journalists, public relations managers, public affairs consultants, company spokesman and woman, educators - are challenged to learn a set of professional skills as well as appropriate reflexive attitude of society to develop a critical understanding of what the public is and how it is built. Thus, they need to get trained at the seminars and workshps offered by the IMC . They need to gain an international attitude that ensures broadening of horizons by the exchange of knowledge and ideas between people from different cultural and professional backgrounds. Until now, there has been no such institution in the region to support this transfer.
The International Media Center in Portoroz is closing this gap and provides a place to meet and learn for public communication professionals from
South-East and Central Europe and beyond.